"Heroes" is a song written by David Bowie together with Brian Eno in 1977. It was recorded that year in Berlin, produced by Bowie and Tony Visconti, and released both as a single and as the title track of the album "Heroes". Though not a huge hit at the time, the song has gone on to become one of Bowie's signature tunes and is well-known today for its appearance in numerous advertisements.
The title of the song is a reference to the 1975 track "Hero" by the band Neu!, whom Bowie and Eno admired. The quote marks in the title, a deliberate affectation, impart an ironic quality on the otherwise highly romantic, even triumphant, words and music.